Our Philosophy
Our Philosophy
Our Philosophy “The sun smiles on Provence. Its warmth makes the soil generous and the people open-hearted. Its bright rays are reflected in the crafts, customs and traditions that have been handed down from generation to generation. The sun, the products of the soil and a love of nature are the essence of my Provence. It is this essence I want to share with the world. It is what inspired me to create L'Occitane.” Olivier Baussan - Founder of L'OCCITANE With its roots in Provence, L'Occitane shares the colours, scents and traditions of the south of France with the world. As the company continues to grow, L'Occitane remains committed to its core values of Sensoriality, Authenticity and Respect. Sensorality Stroll through Provence and you are struck by the rich colours, scents and beauty of this abundant land. Every day the people of Provence celebrate their pleasant lifestyle and abundant soil. When Olivier Baussan created L’Occitane, he set out to capture this bounty in all-natural products. Today, more than thirty years later, the fertile south of France remains the inspiration for all L’Occitane fragrances, bath, body and skincare products for women and men, and fragrant products for the home. Authenticity The generous Provencal climate and soil yield an exceptional variety of fragrant plants with unique properties. Olivier's objective was to revive their use, preserve local customs and update traditional products. Stimulated by local folklore and history, Olivier developed products that represent the Provencal land and people. Behind each of L'Occitane's inspirations is “A True Story.” Respect Reviving traditions is only part of the L’Occitane philosophy. Respect for the environment, consumers, suppliers and employees is ingrained in every aspect of the company. This respect has led to L’ Occitane’s partnership with local producers all over the Mediterranean Region - these farmers families and cooperatives harvest precious ingredients, such as lavender, honey, neroli flowers and organic verbena.

Our Philosophy

Our Philosophy

'' The sun smiles on Provence. Its warmth makes the soil generous and the people open-hearted. Its bright rays are reflected in the crafts, customs and traditions that have b...

Respect

Reviving traditions is only part of the L’OCCITANE philosophy. Respect for the environment, consumers, suppliers and employees is ingrained in every aspect of the company. Thi...

Authenticity

The generous Provençale climate and soil yield an exceptional variety of fragrant plants with unique properties. Olivier’s objective was to revive their use, preserve local cu...

A True Commitment

For over 25 years, L’OCCITANE has been creating the highest quality body care, skincare and fragrance products using natural ingredients. In an effort to respect the environmen...

Braille

Detectable only by touch, small discreet dots are found on many of our labels. L’OCCITANE has always sought to make its products available to a broad spectrum of the popula...

30 Years of True Story

1976 At 23 years of age Olivier Baussan bought an old distiller to make essential oil from rosemary to sell in the provençal open-air markets. L'OCCITANE was founded. 1980 'Go...

Olivier Baussan
Founder of L'Occitane
SIMPLE BEGINNINGS Inspired by his childhood in Provence, the 23-year-old Olivier Baussan decided to recreate the traditions of his region. After purchasing a steam distiller, ...



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